Advertising and consumer citizenship : gender, images, and rights

Anne M. Cronin

Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created in terms of sex, race and class. Essential reading for all those interested in issues of consumption, citizenship and gender

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Year of publication:	2000
Authors:	Cronin, Anne M.
Publisher:	London : Routledge
Subject:	Konsumentenverhalten \| Consumer behaviour \| Werbung \| Advertising \| Geschlecht \| Gender \| Frauen \| Women \| Markenimage \| Brand image \| Werbewirkung \| Advertising effects \| Gleichberechtigung \| Gender equality
Description of contents:	Table of Contents [gbv.de]

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Extent:	Online-Ressource (x, 179 p) ill 24 cm
Series:	Transformations : thinking through feminism Transformations Ser. ; v.8
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index Electronic reproduction; Available via World Wide Web
ISBN:	0-415-22323-7 ; 0-415-22324-5 ; 978-0-415-22323-2
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011826139