Advertising and consumer search in a duopoly model
Maarten C. W. Janssen, Marielle C. Non
| Year of publication: |
2008
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|---|---|
| Authors: | Janssen, Maarten C. W. ; Non, Marielle C. |
| Published in: |
International journal of industrial organization. - Amsterdam [u.a.] : Elsevier, ISSN 0167-7187, ZDB-ID 875355-6. - Vol. 26.2008, 1, p. 354-371
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| Subject: | Konsumentenverhalten | Consumer behaviour | Suchtheorie | Search theory | Werbung | Advertising | Duopol | Duopoly | Nash-Gleichgewicht | Nash equilibrium |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003629289