Advertising and Consumers' Communications
Year of publication: |
2013
|
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Authors: | Kuksov, Dmitri |
Other Persons: | Shachar, Ron (contributor) ; Wang, Kangkang (contributor) |
Publisher: |
[2013]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Virales Marketing | Viral marketing | Werbung | Advertising | Markenimage | Brand image |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Marketing Science, Vol. 32, No. 2, 2013 In: pp. 294-309 In: DOI: 10.1287/mksc.1120.0753 Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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