Advertising and consumption
| Year of publication: |
2006
|
|---|---|
| Other Persons: | Hogg, Margaret K. (contributor) |
| Published in: | |
| Publisher: |
London [u.a.] : SAGE |
| Subject: | Werbung | Advertising | Werbewirkung | Advertising effects | Werbepsychologie | Psychology of advertising | Konsumentenverhalten | Consumer behaviour |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVIII, 419 S graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008669072