Advertising and financial performance : insight from a competitive market in Africa
Hamza Akorede
Year of publication: |
2023
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Authors: | Akorede, Hamza |
Published in: |
Measuring business excellence. - Bingley : Emerald, ISSN 1758-8057, ZDB-ID 2039437-8. - Vol. 27.2023, 4, p. 634-650
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Subject: | Advertisement | Contingency view | Moderation | Nigeria | Performance | Resources base view | Werbung | Advertising | Unternehmenserfolg | Firm performance | Ressourcenorientierter Ansatz | Resource-based view | Afrika | Africa |
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