Advertising and forecasting investments of a newsvendor
Year of publication: |
2019
|
---|---|
Authors: | Güler, Mehmet Güray |
Published in: |
4OR : a quarterly journal of operations research. - Berlin, Heidelberg : Springer, ZDB-ID 2127815-5. - Vol. 17.2019, 1, p. 45-73
|
Subject: | Advertising | Forecasting | Newsvendor | Inventory | Prognoseverfahren | Forecasting model | Lagerhaltungsmodell | Inventory model | Werbung |
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