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On the determination of advertising effectiveness : an empirical study of the German cigarette market ; [Mit holl. Zsfassung.]
Reuijl, Jan Christoffel, (1982)
Werbung und Zigarettenkonsum
Behnke, Ernst-August, (1977)
The economics of advertising
Schmalensee, Richard, (1972)
Advertising and industry sales : an empirical study of the German cigarette industry
Leeflang, Peter S. H., (19XX)
Bimonthly and monthly data
Leeflang, Peter S. H., (1981)
Estimating the parameters of market share models at different levels of aggregation with examples from the German cigarette industry