Advertising and industry sales : an empirical study of the West German cigarette market
Year of publication: |
1985
|
---|---|
Authors: | Leeflang, Peter S. H. ; Reuijl, Jan C. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 49.1985, 4, p. 92-98
|
Subject: | Deutschland | Tabakmarkt |
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