Advertising and information
Year of publication: |
1995
|
---|---|
Authors: | Ekelund, Robert B. ; Mixon, Franklin G. ; Ressler, Rand W. |
Published in: |
Journal of Economic Studies. - MCB UP Ltd, ISSN 1758-7387, ZDB-ID 1480042-1. - Vol. 22.1995, 2, p. 33-43
|
Publisher: |
MCB UP Ltd |
Subject: | Advertising | Buying behaviour | Consumer goods | Market segmentation | USA |
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