Advertising and intraindustry brand shift in the U.S. brewing industry
Year of publication: |
1982
|
---|---|
Authors: | Kelton, Christina M. L. ; Kelton, David W. |
Published in: |
The journal of industrial economics. - Oxford : Wiley-Blackwell, ISSN 0022-1821, ZDB-ID 218160-5. - Vol. 30.1982, 3, p. 293-303
|
Subject: | Bierbrauereiwirtschaft | Vereinigte Staaten |
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