Advertising and newspaper differentiation : on the role of readers' advertising taste
Hans Jarle Kind; Marko Koethenbuerger; Guttorm Schjelderup
| Year of publication: |
Jan. 2007
|
|---|---|
| Other Persons: | Kind, Hans Jarle (contributor) ; Köthenbürger, Marko (contributor) ; Schjelderup, Guttorm (contributor) |
| Publisher: |
Bergen : Norwegian School of Economics and Business Administration, Dep. of Finance and Management Service |
| Subject: | Zeitung | Newspaper | Printwerbung | Print advertising | Produktdifferenzierung | Product differentiation | Marktstruktur | Market structure | Hotelling-Modell | Hotelling model | Theorie | Theory |
| Extent: | Online-Ressource, 5 S., Text graph. Darst. |
|---|---|
| Series: | Discussion paper / Department of Business and Management Science. - Oslo, ISSN 1500-4066, ZDB-ID 2192511-2. - Vol. 2007,4 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Systemvoraussetzungen: Acrobat Reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003413627