Advertising and peer influences on teen and young adolescent alcohol consumption decisions : a theory-of-reasoned-action approach
Donald Sciglimpaglia, Emily K. Tarr, and Glen H. Brodowsky
| Year of publication: |
2021
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|---|---|
| Authors: | Sciglimpaglia, Donald ; Tarr, Emily K. ; Brodowsky, Glen H. |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 27.2021, 3, p. 417-440
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| Subject: | adolescents | alcohol consumption | attitudes | beer advertising | Theory of Reasoned Action | Jugendliche | Youth | Alkoholkonsum | Alcohol consumption | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Bier | Beer |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2020.1838026 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012440345