Advertising and Product Confusion: A Case Study of Grapefruit Juice
Year of publication: |
1990-03
|
---|---|
Authors: | Brown, Mark G. ; Lee, Jonq-Ying ; Behr, Robert M. |
Institutions: | Florida Department of Citrus |
Subject: | advertising | demand | grapefruit juice | cocktail | scanner data | Agribusiness | Consumer/Household Economics | Demand and Price Analysis |
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