Advertising and Profitability: A Reappraisal.
| Year of publication: |
1974
|
|---|---|
| Authors: | Bloch, Harry |
| Published in: |
Journal of Political Economy. - University of Chicago Press. - Vol. 82.1974, 2, p. 267-86
|
| Publisher: |
University of Chicago Press |
| Extent: | application/pdf |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005833729