Advertising and profitability : further implications of the null hypothesis
Richard Schmalensee
| Year of publication: |
1976
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|---|---|
| Authors: | Schmalensee, Richard |
| Published in: |
The journal of industrial economics. - Oxford : Wiley-Blackwell, ISSN 0022-1821, ZDB-ID 218160-5. - Vol. 25.1976, 1, p. 45-54
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| Subject: | Werbung | Betriebsertrag |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002784994