Advertising and Promotion Leverage on Arts Sponsorship Effectiveness
Year of publication: |
2001
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Authors: | Quester, Pascale G. ; Thompson, Beverley |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 41.2001, 1, p. 33-47
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