Advertising and sales promotion strategy
Gerard J. Tellis
| Year of publication: |
1998
|
|---|---|
| Authors: | Tellis, Gerard J. |
| Publisher: |
Reading, Mass. [u.a.] : Addison-Wesley |
| Subject: | Werbung | Sales-promotion |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVII, 483 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-321-01411-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004359537