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Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van, (2015)
Anthropomorphism and allegory in advertising across cultures : effects on memory and persuasion
Gelbrich, Katja, (2012)
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila, (2021)