Advertising and the inter-product distribution of demand : a Rotterdam model approach
Year of publication: |
1987
|
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Authors: | Duffy, Martyn H. |
Published in: |
European economic review : EER. - Amsterdam : Elsevier, ISSN 0014-2921, ZDB-ID 207969-0. - Vol. 31.1987, 5, p. 1051-1070
|
Subject: | Werbung | Advertising |
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