Advertising and the objectives of the firm
Year of publication: |
1972
|
---|---|
Authors: | Hood, Neil |
Published in: |
Journal of business policy. - London : Business Publ., ISSN 0021-9479, ZDB-ID 120136-0. - Vol. 2.1972, 4, p. 40-46
|
Subject: | Werbungsbetrieb |
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