Advertising and the S-curve : a new approach
Year of publication: |
1979
|
---|---|
Authors: | Johansson, J. K. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 16.1979, 3, p. 346-354
|
Subject: | Absatz | Werbungsbetrieb |
-
Buying behavior and marketing decisions
Wasson, Chester R., (1968)
-
Eldridge, Clarence E., (1970)
-
Profit rates and market structure of advertising intensive firms
Vernon, John M., (1973)
- More ...
-
Developing an industrial policy : the Swedish experience
Johansson, J. K., (1982)
-
The theory and practice of Swedish consumer policy
Johansson, J. K., (1976)
-
Trade interdependence in the Pacific Rim basin and the E.C.A. comparative analysis
Johansson, J. K., (1981)
- More ...