Advertising and the screening role of mass media
Susanne Kremhelmer, Hans Zenger
| Year of publication: |
2008
|
|---|---|
| Authors: | Kremhelmer, Susanne ; Zenger, Hans |
| Published in: |
Information economics and policy : IEP. - Amsterdam [u.a.] : Elsevier, ISSN 0167-6245, ZDB-ID 877702-0. - Vol. 20.2008, 2, p. 107-119
|
| Subject: | Werbung | Advertising | Adverse Selektion | Adverse selection | Medienökonomik | Media economics | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003721504