Advertising and the theory of consumer choice
D. A. L. Auld
| Year of publication: |
1974
|
|---|---|
| Authors: | Auld, D. A. L. |
| Published in: |
The quarterly journal of economics. - Oxford : Univ. Press, ISSN 0033-5533, ZDB-ID 3137-9. - Vol. 88.1974, 3, p. 480-487
|
| Subject: | Verbrauchstheorie | Verbraucher | Werbungsbetrieb |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001845577