Advertising appeals and cultural values in television commercialsA comparison of Hong Kong and Korea
Year of publication: |
2005
|
---|---|
Authors: | Sook Moon, Young ; Chan, Kara |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 22.2005, 1, p. 48-66
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Advertising | Hong Kong | South Korea | National cultures |
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