Advertising as an entry deterrent : evidence from UK firms
Year of publication: |
2008
|
---|---|
Authors: | Paton, David |
Published in: |
International journal of the economics of business. - Abingdon, Oxfordshire : Routledge, ISSN 1357-1516, ZDB-ID 1196953-2. - Vol. 15.2008, 1, p. 63-83
|
Subject: | Werbewirkung | Advertising effects | Wettbewerbsvorteil | Competitive advantage | KMU | SME | Großbritannien | United Kingdom |
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