Advertising as special service provision under non-price vertical restraints : exclusive territories in beer distribution
Year of publication: |
1996
|
---|---|
Authors: | Mixon, Franklin G. |
Other Persons: | Upadhyaya, Kamal Prasad (contributor) |
Published in: |
Applied economics. - Abingdon : Routledge, ISSN 0003-6846, ZDB-ID 280176-0. - Vol. 28.1996, 4, p. 433-439
|
Subject: | Wettbewerbsbeschränkung | Restraints of competition | Marktgröße | Market size | Theorie | Theory | Markt | Market | Werbung | Advertising | Bier | Beer | USA | United States | 1950-1976 |
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