Advertising by Banks in Hong Kong: A Content Analysis
Year of publication: |
1988
|
---|---|
Authors: | Hsu, Dan‐lin ; Ho, Suk‐ching |
Published in: |
International Journal of Bank Marketing. - MCB UP Ltd, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 6.1988, 2, p. 62-67
|
Publisher: |
MCB UP Ltd |
Subject: | Advertising | Banking | Hong Kong |
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