Advertising Challenges: A Strategic Framework and Current Review
Year of publication: |
1995
|
---|---|
Authors: | Petty, Ross D. ; Kopp, Robert J. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 35.1995, 2, p. 41-55
|
Saved in:
Saved in favorites
Similar items by person
-
SECTION 1 - EVENT BASED DEMAND PLANNING: HOLLISTER'S JOURNEY
Kopp, Robert J., (2005)
-
Packaged Goods Marketing — “Pull” Companies Look to Improved “Push”
Kopp, Robert J., (1987)
-
Beyond Deception: Potential Unfair Consumer Injury from Various Types of Covert Marketing
Skiba, Jenifer, (2019)
- More ...