Advertising to children in Sweden : special focus on how the recession has impacted a country that has a rather regulatory approach to advertising
Michael Plogell and Johannes Wårdman
| Year of publication: |
2009
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|---|---|
| Authors: | Plogell, Michael ; Wårdman, Johannes |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 10.2009, 4, p. 342-344
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| Subject: | Schweden | Sweden | Werbung | Advertising | Kinder | Children | Konjunktur | Business cycle | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003933746