Advertising competition and industry channel structure
Year of publication: |
2011
|
---|---|
Authors: | Wang, Chih-jen ; Chen, Ying-Ju ; Wu, Chi-cheng |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 22.2011, 1, p. 79-99
|
Subject: | Vertriebsweg | Distribution channel | Preiswettbewerb | Price competition | Werbewirkung | Advertising effects | Marketingtheorie | Marketing theory |
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