Advertising : concept and copy
George Felton
| Year of publication: |
c 2006 ; 2. ed.
|
|---|---|
| Authors: | Felton, George |
| Publisher: |
New York, N.Y. : Norton |
| Subject: | Werbung | Advertising | Werbeplanung | Advertising planning |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 256 S. zahlr. Ill. 28 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references (p. 245-248) and index |
| ISBN: | 0-393-73159-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002956715