Advertising Conjectures and the Nature of Advertising Competition in an Oligopoly
| Year of publication: |
1993
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| Authors: | Seldon, B.J. ; Banerjee, S. ; Boyd, R.G. |
| Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 0143-6570, ZDB-ID 5822270. - Vol. 14.1993, 6, p. 489-498
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