Advertising, consumer behavior, and market imperfections : a review
Year of publication: |
1977
|
---|---|
Authors: | Comanor, William S. |
Other Persons: | Wilson, Thomas A. (contributor) |
Publisher: |
Toronto : Institute for Policy Analysis, University of Toronto |
Subject: | Werbung | Wirtschaftliches Verhalten | Verbraucher | Konsumentenverhalten | Consumer behaviour | Unvollkommener Markt | Incomplete market | Advertising | Werbewirkung | Advertising effects | Theorie | Theory |
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