Advertising consumption : a theoretical analysis
by E. Antony Selvanathan
| Year of publication: |
1987
|
|---|---|
| Authors: | Selvanathan, Eliyathamby Antony |
| Publisher: |
Nedlands |
| Subject: | Verbrauch | Werbung | Erfolg | Advertising | Konsumtheorie | Consumption theory | Theorie | Theory |
| Extent: | 42 S 4° |
|---|---|
| Series: | Discussion paper / Department of Economics, The University of Western Australia. - Crawley, WA, ISSN 0811-6067, ZDB-ID 2116027-2. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | Vollst. zugl.: Murdoch Univ., Diss |
| Notes: | Literaturverz. S. 42 |
| ISBN: | 0-86422-722-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000745774