Advertising Content and Viewer Attention : The Role of Ad Formats
Year of publication: |
2020
|
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Authors: | Dukes, Anthony J. |
Other Persons: | Liu, Qihong (contributor) |
Publisher: |
[2020]: [S.l.] : SSRN |
Subject: | Theorie | Theory | Fernsehwerbung | Television advertising | Mediennutzung | Media usage | Werbung | Advertising | Wahrnehmung | Perception | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (35 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 22, 2020 erstellt |
Other identifiers: | 10.2139/ssrn.3679335 [DOI] |
Classification: | M30 - Marketing and Advertising. General ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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