Advertising coopetition : who pays? Who gains?
James A. Dearden and Gary L. Lilien
| Year of publication: |
2001
|
|---|---|
| Authors: | Dearden, James A. ; Lilien, Gary L. |
| Published in: |
Advances in applied microeconomics : a research annual. - Amsterdam [u.a.] : Elsevier, ISSN 0278-0984, ZDB-ID 720679-3. - Vol. 10.2001, p. 203-219
|
| Subject: | Werbung | Advertising | Nachfrage | Demand | Marktanteil | Market share | Markenartikel | Brand | Theorie | Theory | Ausgaben | Expenditure |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | In: Advances in applied microeconomics |
| Source: | ECONIS - Online Catalogue of the ZBW |
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