Advertising corporate social responsibility : results from an experimental manipulation of key message variables
Alan Pomering; Lester W. Johnson; Gary Noble
| Year of publication: |
2013
|
|---|---|
| Authors: | Pomering, Alan ; Johnson, Lester W. ; Noble, Gary |
| Published in: |
Corporate communications : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1356-3289, ZDB-ID 1334346-4. - Vol. 18.2013, 2, p. 249-263
|
| Subject: | Corporate Social Responsibility | Corporate social responsibility | Werbung | Advertising | Firmenimage | Corporate reputation | Unternehmenskultur | Corporate culture | Kommunikationswissenschaft | Communication science | Experiment | Australien | Australia |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009748729