Advertising Cost Strategy for Competitive Advantage in Indian Hospitality Industry - A Study of Recent Trends
Year of publication: |
2009
|
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Authors: | Srinivasan, Padma |
Publisher: |
[2009]: [S.l.] : SSRN |
Subject: | Indien | India | Wettbewerbsvorteil | Competitive advantage | Werbung | Advertising |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 10, 2009 erstellt Volltext nicht verfügbar |
Classification: | G30 - Corporate Finance and Governance. General ; G32 - Financing Policy; Capital and Ownership Structure |
Source: | ECONIS - Online Catalogue of the ZBW |
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