Advertising costs and product prices
Year of publication: |
2022
|
---|---|
Authors: | Varian, Hal R. |
Published in: |
The journal of law & economics. - Chicago, Ill. : Univ. of Chicago Press, ISSN 1537-5285, ZDB-ID 2035113-6. - Vol. 65.2022, S2, p. S419-S431
|
Subject: | Online-Marketing | Internet marketing | Werbung | Advertising | Kosten | Costs | Preis | Price | Online-Handel | Online retailing | Preismanagement | Pricing strategy | Theorie | Theory |
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