Advertising creatives and brand personality: a grounded theory perspective
Year of publication: |
2007
|
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Authors: | Blythe, Jim |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 14.2006/07, 4, p. 284-294
|
Subject: | Medienberufe | Media professions | Kreativität | Creativity | Arbeitszufriedenheit | Job satisfaction | Grounded Theory | Grounded theory |
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