Advertising Creativity Matters
Year of publication: |
2008
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Authors: | Dahlén, Micael ; Rosengren, Sara ; Törn, Fredrik |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 48.2008, 3, p. 392-403
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