Advertising, cross-cultural theories and Hofstede's cultural dimensions theory
Year of publication: |
2018
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Authors: | Șahin, Emine |
Published in: |
Public relations and advertising theories : concepts and practices. - Berlin : Peter Lang, ISBN 3-631-76675-0. - 2018, p. 359-383
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Subject: | Werbung | Advertising | Kulturelle Identität | Cultural identity | Nationalkultur | National culture | Interkulturelles Management | Cross-cultural management | Kultur | Culture | Theorie | Theory | Migranten | Migrants |
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