Advertising directed towards existing and new customers
Richard F. Hartl; Peter M. Kort
| Year of publication: |
2005
|
|---|---|
| Authors: | Hartl, Richard F. ; Kort, Peter M. |
| Published in: |
Optimal control and dynamic games : applications in finance, management science and economics ; [This volume is proudly dedicated by its editors and contributors to Professor Suresh P. Sethi...]. - Dordrecht [u.a.] : Springer, ISBN 0-387-25805-1. - 2005, p. 3-18
|
| Subject: | Werbung | Advertising | EU-Staaten | EU countries |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003107948