Advertising effectiveness and risk in the consumer decision process
Year of publication: |
1969
|
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Authors: | Barach, Jeffrey A. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 6.1969, 3, p. 314-320
|
Subject: | Werbungsbetrieb | Risiko | Verbraucher |
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