Advertising effectiveness of different media in promoting technology-oriented ideas among young consumers : a multidimensional study
Year of publication: |
October-December 2016
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Authors: | Chowdhury, Tamgid Ahmed ; Tushi, Tasmia Ekram |
Published in: |
Journal of Asia Pacific business. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1059-9231, ZDB-ID 1305579-3. - Vol. 17.2016, 4, p. 293-317
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Subject: | Bangladesh | media effectiveness | multidimensional index | young consumers | Jugendliche | Youth | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Bangladesch | Werbung | Advertising | Online-Marketing | Internet marketing | Kinder | Children |
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