Advertising effectiveness : how can it be measured?
Year of publication: |
1958
|
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Authors: | Eldridge, Clarence E. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 22.1958, 3, p. 241-251
|
Subject: | Marktwerbung |
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