Advertising effects on awareness, consideration and brand choice using tracking data
Year of publication: |
2004-04-03
|
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Authors: | Franses, Philip Hans ; Vriens, M. |
Institutions: | Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam |
Subject: | advertising | awareness | choice | consideration |
Extent: | application/pdf |
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Series: | ERIM Report Series Research in Management. - ISSN 1566-5283. |
Type of publication: | Book / Working Paper |
Notes: | The text is part of a series RePEc:ems:eureri Number ERS-2004-028-MKT |
Classification: | C44 - Statistical Decision Theory; Operations Research ; M - Business Administration and Business Economics; Marketing; Accounting ; M31 - Marketing ; M37 - Advertising |
Source: |
-
The Effectiveness of Advertising Matching Purchase Motivation
Loef, J., (2001)
-
The Role of Schema Salience in Ad Processing and Evaluation
Loef, J., (2002)
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Competitive Reactions and the Cross-Sales Effects of Advertising and Promotion
Steenkamp, Steenkamp, J-B.E.M., (2002)
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Broker Positions in Task-Specific Knowledge Networks
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