Advertising effects on brand search and preference : assessing the mediational role of AAD and AB (prepurchase)
by Sandipa Dublish
| Year of publication: |
1998 ; [Mikrofiche-Ausg.]
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|---|---|
| Authors: | Dublish, Sandipa |
| Subject: | Markenartikel | Werbewirkung |
| Extent: | XI, 150 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | Florida Internat. Univ., Diss., 1998 |
| Notes: | Mikrofiche-Ausg.: Ann Arbor, MI: UMI 1998. 2 Mikrofiches |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004377111