Advertising expenditure and stock performance : a bibliometric analysis
Tareq Rasul, Weng Marc Lim, Michael Dowling, Satish Kumar, Raouf Ahmad Rather
| Year of publication: |
2022
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|---|---|
| Authors: | Rasul, Tareq Faizur ; Lim, Weng Marc ; Dowling, Michael ; Kumar, Satish ; Rather, Raouf Ahmad |
| Published in: |
Finance research letters. - Amsterdam [u.a.] : Elsevier, ISSN 1544-6123, ZDB-ID 2181386-3. - Vol. 50.2022, p. 1-8
|
| Subject: | Bibliometric analysis | Review | Stock performance | Advertising expenditure |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.frl.2022.103283 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014245122