Advertising expenditure models: State of the art and prospects
[von] Paul E. Green, Patrick J. Green, and Peter T. FitzRoy
| Year of publication: |
1966
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|---|---|
| Authors: | Green, Paul E. ; Green, Patrick J. ; FitzRoy, Peter T. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 9.1966, 2, p. 73-80
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| Subject: | Werbungsbetrieb | Vereinigte Staaten |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002539061